A company developing products (both appliances and software to be loaded on to end-user systems) with an Internet component may have lots of expertise in the specific domain of the product, but perhaps only theoretical knowledge about the Internet. Deployment of new products into The Internet can involve many intricacies of scale, performance, error handling, and other factors that need to be considered. However, for the most part this advanced knowledge is mostly needed at the initial design or deployment stage. Hiring a full time Internet expert is usually more than most companies need. MAP Network Engineering can provide the needed initial design and be available for any additional fine-tuning and the initial deployment at far less than the cost of a dedicated expert.
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And finally, a random note:
I pride myself in being "normal" only when I stand up, and then only in the geometric sense.